Skip to main content

Aluroll achieves record sales and a two-week turnaround despite COVID-19

Secured by Design member company Aluroll, a leading UK manufacturer of high-quality roller garage doors and security shutters, has announced that 2020 has been a record-breaking year for sales despite the pandemic.

The Shropshire-based company attributes its success to its high level of customer service, particularly focused on consistently maintaining its pledge to achieve a two-week turnaround, even when faced with precautions to reduce the spread of COVID-19.

Following a brief pause in production due to lockdown in March and April, Aluroll was determined to provide a service which minimised the negative impact of COVID-19 on installers’ businesses.

The team set out to achieve a rapid response to meet the challenges presented by the constantly changing restrictions being introduced.

Production image 1 for web

Production resumed with an increased schedule and additional shifts to meet customer demands. Being a completely independent company, Aluroll had the ability to carefully manage stock levels through close relationships with multiple component suppliers.

The results of their planning, flexibility and sheer determination led to consistently maintaining their two-week lead time throughout – and customer expectations being surpassed.

Secureroll garage door customers have long appreciated the two-week turnaround on offer.

Barry Mahon, Production Director, said: “We’ve always embraced a challenge here at Aluroll and that’s exactly how we’ve approached the COVID-19 situation this year.

“Limiting the negative impact on our customers has been at the forefront of all of our decisions, and our dynamic response to the developing situation certainly set the groundwork for our very successful year, in terms of both customer satisfaction and door sales.”

Home pix 1

Many months on from the initial factory shutdown, Aluroll is still achieving the two-week lead times on roller garage doors, winning over the support of hundreds of trade installers in the process, including lots of new business.

Aluroll, which supplies security shutter solutions for domestic, commercial and industrial applications, has a total of 11 products that meet Police Preferred Specification and have been accredited by Secured by Design (SBD), the official police security initiative.

Ten of the products are Elite roller shutters in aluminium and steel designs with a security rating specification ranging from SR1 to SR4, certified to LPS 1175 Issue 6 or 7.

Logo image 1

In addition, the company’s Secureroll Classic Roller garage door has been certified to STS 202 Issue 7 BR1 requirements. Standard features include an insulated door with 77mm profile, wide colour range with matching box and guides, and two remote controls, alarm, wired or wireless safety system.

SBD Development Officer, Hazel Goss, said: “This is a remarkable story of achievement from a long-established SBD member company. The challenges and pressures facing businesses during this exceptional year have been enormous. Full marks to the Aluroll team for having achieved record sales despite all the difficulties.”

Information about Aluroll roller garage doors can be found at: 

Tel: 0800 977 8975